Thoughts on Experience
The Science of Customization
Customization is a good thing, isn’t it? We all love to move our furniture where we think it fits best.Customization is a good thing, isn’t it? We all love to move our furniture where we think it fits best. We choose what we are going to wear or what we are going to do for the weekend. Choice is awesome … or is it? Let’s take a look at the software we use by looking at the car that we drive. ¶ There are hundreds of things you can do to make a car perform better. Should it run lean or rich? Do the tires have the right tread for this surface?
Greg WileyJun 26, 2013
Users Know What They Want
They just don’t know how to tell you.We’ve all heard it: ¶ If Henry Ford asked people what they wanted, they would say they want a faster horse. ¶ Yeah. So what? ¶ It is hard to describe something that doesn’t exist yet. A faster horse is a perfect explanation of a perceived problem. ¶ UX professionals get to distill the insights that are gleaned from user interviews. Those insights can help draw conclusions that lead to true innovation.Greg WileyFeb 13, 2015
Why Product Development the “Steve Jobs” Way Doesn’t Work
We should look to the makers, not the visionaries when we want a model for product development.Steve Jobs was a genius. There is no denying that. ¶ I’m here to talk about the rationale behind foregoing user testing because “users don’t know what they want.” Many point point to Steve Jobs as “Exhibit A” for not listening to users. ¶ Jobs had an amazing vision — a vision for what seemed impossible. “I want to get to any song in three clicks,” said Jobs. ¶ It sounds like an edict from Mt. Sinanai.Greg WileyJul 6, 2015